What Does An Interactive Art Director Do?

From the ever excellent Business Guys On Business Trips comes this rather biting suggestion as to what exactly it is that digital creative directors do. We’ve actually got some amazing creatives at the place where I work which is why I think that this is a little harsh: that said, I’m sure that most of us who work in marketing/advertising will recognise enough truth to see the funny side.

One comment

  1. Lol, to be honest I’d never heard the title until this post – so no doubt the first time I meet an IA director I might struggle to take him (or her of course!) seriously.

    Especially if they start talking about how their creatives invoke an emotional response now that they decided use a san-serif font. I really can’t handle fuzzy marketing bs.

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