I love cover versions.
I love advertising.
I love music in advertising.
But sometimes even a great creative strategy and a shit load of cash can’t beat the brilliance of an original.
— LincolnMotorCompany (@LincolnMotorCo) February 11, 2013
In this instance, despite the fact that car company Lincoln have thrown a whole heap of money, an entire orchestra and Beck at their #HelloAgain campaign, it doesn’t come close to the simple magnificence of the original version of Sound And Vision by David Bowie.
Sorry, but it doesn’t.
If you do want a great cover version of Sound And Vision, I would recommend that you take a listen to the version put together by the boys of Franz Ferdinand, along with Girls Aloud, for a Radio 1 tribute album a few years ago.