I love cover versions.

I love advertising.

I love music in advertising.

But sometimes even a great creative strategy and a shit load of cash can’t beat the brilliance of an original.

What it was, what it is. Watch our newest commercial featuring the #LincolnMKZ during tonight’s #Grammys http://t.co/IETYNOwy #HelloAgain

— LincolnMotorCompany (@LincolnMotorCo) February 11, 2013

In this instance, despite the fact that car company Lincoln have thrown a whole heap of money, an entire orchestra and Beck at their #HelloAgain campaign, it doesn’t come close to the simple magnificence of the original version of Sound And Vision by David Bowie.

Sorry, but it doesn’t.

If you do want a great cover version of Sound And Vision, I would recommend that you take a listen to the version put together by the boys of Franz Ferdinand, along with Girls Aloud, for a Radio 1 tribute album a few years ago.