Apple Makes Money Isn’t Man Bites Dog

There’s been an awful lot of coverage of Apple’s most recent financial results. The results were (kind of) incredible, but even so, the level of coverage seems slightly overblown. MG Siegler, no stranger to the Apple love letter, manages 1,085 words on why Apple’s results were so insanely awesome. Yes, that’s right.

Over. One. Thousand. Words.

The Gettysburg Address is just over two hundred.

You see, the thing is, this isn’t news anymore.

Apple isn’t a young start-up, fresh out of Steve Jobs garage anymore. And hasn’t been for some time. It’s not even a challenger brand, scrapping with the big guns of the status quo. That stops as soon as you’re regularly swapping the title of most valuable company on the planet with Exxon every few months.

So, with that in mind, what would be news? Well, here’s a few thoughts.

Any of this would actually be news. Making more money, on overpriced goods, made by low-paid staff? That’s just dog bites man.

Image from Man Bites Dog (if you haven’t seen it, you should).


  1. FWIW, on your last point, Tim Cook has started some charitable programmes since the death of Jobs… It’s not a match yet to what they used to do, but it is a sign of change.

  2. Which is great. I would actually like to read more about how Cook is clearing out the parts of Jobs personality that infect Apple, whilst keeping the good bits.

Leave a Reply

Your email address will not be published. Required fields are marked *