Our friends at Slice work with Nike a lot of the time. Their latest project, Here I Am, is aimed at getting more women doing exercise.
As a man who does very little exercise I’m guessing that it’s not aimed at me. That said, the artwork which has been put together for the campaign is stunning.
They’ve also made a host of pretty cool videos which are animated tales, telling the stories of successful female athletes.
I took all of these photos at Nike Town on Oxford Street but if you can’t make it there I think that it’s soon going on tour. Miranda from Slice has written a lot more about it which you can read whilst you wait to find out when the tour is going to hit a town near you.