We all wish that our jobs were exciting. But sometimes, we have to create or promote things that are worthy but dull. Essential, but boring. So how do we make ourselves feel better when we have to do this sort of thing? Well, if you’re a lot of companies, you put utterly ridiculous stock-photos into your reports.
Have a look at the photos below and see if you can guess what the topic of the report was that I took them from.
You’d think it might be music, or young people, or travel or even sunglasses.
Are you ready?
It’s about measuring audiences for digital display advertising.
It’s actually quite an interesting report. I’m just not sure it’s the right fit for these pictures. Although maybe young people these days do jump around at the idea of solving the problem of cross-cookie attribution. Who knows.
All images courtesy Mediamind. I assume.