Browsing through Twitter earlier I came across the rather splendid Apple Store Kid, otherwise known as Nicholi White or nicholifavs. It seems that he wanders into the Apple Store on 5th Avenue in New York and lip syncs to hip hop & R&B tracks, all the while looking pretty cool and then uploads them to YouTube: karaoke 2.0 if you will.
His version of Black Eyed Peas’ Boom Boom Pow has racked up more than 160,000 views since being uploaded in July whilst a more recent video is already through the 100,000 mark in less than 1 week. If I had to put money on it I’d say that he’s probably likely to keep piling on the views if he keeps on at this rate and, with the number of videos he produces, is likely to be one of the biggest memes since the days of Num Numa (who he even references in one of the videos in a nice little post-modern touch).
I was planning to just do a post pointing to these two videos until I took a bit of time to look around his YouTube profile. You see, there’s a couple of things that come to light when you spend some time looking around the profile that are a little strange.
First is the fact that several of the videos are simply White telling people to f*ck off or to stop calling him an asshole: I assume that he’s referring to commenters on his videos – the fact that he’s getting abused just for posting the videos is incredibly depressing. In one of the most recent videos he says that he’s just appeared on Good Morning America and is due to go on Ellen. Whilst his profile says that he’s 19, I can’t believe he’s even old enough to drive and as such I just hope that further spotlight doesn’t turn his new found fame into something he can’t handle.
He also appears to have hooked up with some sort of spammy YouTube snake-oil salesman. In this video he links to this rather dubious site which promises you hundreds of dollars in revenue when you buy YouTube Cash Buster, his guide to making cash off of YouTube. I can only assume that his secrets are something along the lines of ‘add affiliate links from karaoke videos to iTunes’. Whatever they are, I hope that Nicholas doesn’t end up pissing off the thousands of people who have obviously found his videos by linking to such spammy shite.
In the meantime, let’s enjoy another of Nicholi’s videos and hope that he can continue to enjoy making them as much as he obviously has done up till now: personally I think the backing dancer is the one who’s really destined for fame.
Hat tip to Uba Kontrovasie.
Apple store image by Mike Roberts NYC on flickr