Apple have had a history of matching great tracks with the TV ads for the iPod. And with the lovely folk-pop of 1234 by Feist, that doesn’t look like changing any time soon…

Feist – 1234 (song from the new iPod Nano TV ad)

As I’ve been so poor in the blogging stakes recently (unless you count work) that I thought it would be good to do a quick & dirty post, and what better way is there to do that than to write about a tune I saw on TV. Or, to be more exact, the song 1234 by Feist which I first heard on the new iPod Nano TV ad (yeah, I know, I’m such an early adopter).

Anyway, 1234 by Feist continues Apple’s recent run of choosing great songs to soundtrack their ads. I just hope that it doesn’t also continue the curse that Apple seem to have inherited from Levis whereby anyone who soundtracks one of their songs then goes on to never produce anything so good; Black Eyed Peas – Hey Mama – after this came My Bumps. I rest my case M’Lud.

Still, from what I’ve been able to find, it seems like Feist (basically solo singer/songwriter Leslie Feist plus her backing band) will probably brush off all the attention and keep on doing what she’s been doing for years. It strikes me that anyone who’s friends with Peaches is unlikely to be shaken off course just by being in an ad for iPod Nanos. And to make sure that is the case, you should buy 1234 by Feist right now, rather than just waiting for the ad to come on again.